Hayashi Nozomu (Director of Guuzen no Kotae MV) interview from BRODY June 2021
The chance to evoke empathy Q Hayashi-san, you first met Keyakizaka in AEON CARD CM, and are still involved in the same commercial after they changed into Sakurazaka46. What was your impression of them? Hayashi: That they are a group with a different atmosphere from Nogizaka46, with whom I usually work together with. My impression was that everyone is stoic in how they do things in order to convey the world-view of the song, and Hirate (Yurina)-san at the center of it is amazing as an artist. I basically had nothing to do with their songs or dance, but after they changed to Sakurazaka46, I could feel that the atmosphere of the CM filming had changed. Perhaps it’s because they have gotten used to it, but I had a slightly brighter impression of them [this time]. Q How did you come to work on the MV for “Guuzen no Kotae”? Hayashi: I think when they became Sakurazaka46, I talked with staff about something along the lines of, “If there is an opportunity, please let me direct the...